From Diaspora

Fuse ODG shows colour & vibrancy of Accra in new music video

Fuse ODG shows colour & vibrancy of Accra in new music video

Afrobeats pioneer Fuse ODG is back with the infectious big summer vibes of his new single ‘Window Seat’.

“It’s like my own rags to riches story! I grew up on an estate in Mitcham and now I’m travelling the world. I’m sitting on a plane, looking out of the window and thinking, ‘Wow, how did we get here?’, and feeling thankful for it.” 
 
‘Window Seat’ is produced by Jnr. Blender (Who produced the Major Lazer & Fuse ODG’s Multi-platinum collaboration hit “Light It Up”) and Canadian Duo Banx & Ranx. The single is also assisted by a stunning visual that was shot in Accra, showcasing the colour and vibrancy of Ghana’s capital city.
 
With Afrobeats now staking a claim to become a mainstream genre in its own right, Fuse’s vision to use music as a springboard to enable long-term growth across the continent feels perfectly timed.
 
“Our ultimate goal is to create a new African nation with major businesses, record labels, movie directors and restaurants – an empire in which each product contributes towards African culture,” he explains. “These things influence your subconscious – ‘Oh, that place looks nice, maybe we should go there or find out more about it.’ It’s about influencing and providing the means for a whole new African lifestyle.”

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