Afrobeats pioneer Fuse ODG is back with the infectious big summer vibes of his new single ‘Window Seat’.
“It’s like my own rags to riches story! I grew up on an estate in Mitcham and now I’m travelling the world. I’m sitting on a plane, looking out of the window and thinking, ‘Wow, how did we get here?’, and feeling thankful for it.”
‘Window Seat’ is produced by Jnr. Blender (Who produced the Major Lazer & Fuse ODG’s Multi-platinum collaboration hit “Light It Up”) and Canadian Duo Banx & Ranx. The single is also assisted by a stunning visual that was shot in Accra, showcasing the colour and vibrancy of Ghana’s capital city.
With Afrobeats now staking a claim to become a mainstream genre in its own right, Fuse’s vision to use music as a springboard to enable long-term growth across the continent feels perfectly timed.
“Our ultimate goal is to create a new African nation with major businesses, record labels, movie directors and restaurants – an empire in which each product contributes towards African culture,” he explains. “These things influence your subconscious – ‘Oh, that place looks nice, maybe we should go there or find out more about it.’ It’s about influencing and providing the means for a whole new African lifestyle.”